Every businesses start with an idea. If the business develops like most businesses, that idea is captured in a mission statement, which explains the businesses purpose or why it exists. Next comes a vision statement, which outlines where the business sees itself in the future - assuming it’s successful in accomplishing its mission. Then ... More....
Strategic tools techniques
The Difference Between Event Planning and Event Strategy
If event professionals - the efficiency experts - need to understand and act more like business professionals - the effectiveness experts - in order to deliver more value for their stakeholders, then it’s in their best interests to understand the difference between planning and strategy. Planning and strategy are often used synonymously despite ... More....
Questions Event Strategists Ask
We asked event strategists what questions they typically ask their clients and stakeholders before they begin asking logistical questions. Here’s what they shared: If you have a strategic question you think should be added to this list, email us at info@event-strategist.net. Not all of these questions need to be asked of your clients or ... More....
The Strategic Planning Hierarchy for Events: Part I Mission, Vision and Values Statements
A strategy isn’t something that just appears out of thin air. Developing an effective strategy requires some preliminary steps and some subsequent steps that ultimately determine its success or failure. So let’s take a look at the strategic planning hierarchy. At the top of the hierarchy is a Mission Statement. As mentioned before, every ... More....
SWOT Analysis for Events
A SWOT analysis is a strategic planning technique used to help identify the current strengths, weaknesses, opportunities and threats of a business before deciding on a new strategy. The objective is to gather meaningful information in each category that can be used for a competitive advantage. Here’s a sample of questions you can ask about ... More....
How to conduct a SWOT Analysis for your event
First, draw up a SWOT Analysis matrix. You can approach a SWOT Analysis in two ways: get people together to formulate strategy informally or as a more sophisticated and formal process. In either case, gather a team from a range of functions and levels in your organization that are involved in your event(s). Use brainstorming techniques to ... More....
Event Strategist Tools & Techniques
There is no single strategic planning tool or technique that will work for all events. You have to determine which one is best for your organization. Some will require fine tuning. Sometimes, you may need to combine two or more. Balanced Scorecard Blue Ocean Strategy Critical Success Factors Critical Question Analysis Five Forces Model Five ... More....
