What’s more important: your digital content platform or your digital content? To no one’s surprise, there’s been a tremendous surge of interest in digital platforms as a complement to - or a replacement for - face-to-face events. However, in the desperate scramble to identify the right platform, the preeminence of content is all but lost. ... More....
digital content
Content Strategy for Digital Events: Part II – Before Your Event
In the inaugural post in this series, I made the case that while everyone is rushing to launch digital events during this indefinite in-person vacuum we’re experiencing, content, which everyone agrees is the most critical element of any event, digital or otherwise, is being ignored. I also included this warning… “If you choose to put your ... More....
Content Strategy for Digital Events: Part III – During Your Event
In Part II of this series on creating content for digital events, I outlined the tasks you should complete before your event. Now that you’ve followed a standardized process for analyzing, designing, and developing more compelling content, you’re ready to implement your program. However, your content challenge isn’t over. It simply shifts now ... More....
Content Strategy for Digital Events: Part IV – After Your Event
In Part III of this series on creating content for digital events, I identified a number of strategic and tactical suggestions for content delivery during your event. The key objective of the implementation phase is to maximize engagement, and more importantly, to increase knowledge retention and transfer of that knowledge back to the ... More....
