A SWOT analysis is a strategic planning technique used to help identify the current strengths, weaknesses, opportunities and threats of a business before deciding on a new strategy. The objective is to gather meaningful information in each category that can be used for a competitive advantage. Here’s a sample of questions you can ask about ... More....
SWOT Analysis
How to conduct a SWOT Analysis for your event
First, draw up a SWOT Analysis matrix. You can approach a SWOT Analysis in two ways: get people together to formulate strategy informally or as a more sophisticated and formal process. In either case, gather a team from a range of functions and levels in your organization that are involved in your event(s). Use brainstorming techniques to ... More....
