When it comes to determining success, business professionals start by determining their overarching goals and objectives, translate these into sensible metrics or KPIs, store them in a repository where they can be properly analyzed and interpreted, and then turn that data into meaningful insights and ultimately, a competitive advantage. So what ... More....
tools and techniques
How We Define Event Success: Part II – How it’s actually done
In Part I of this post, we looked at how event success should be determined. Now let’s look at how we actually determine event success. Determining event goals and objectives If you asked most event professionals what the goals and objectives of their event are, they wouldn’t be able to provide a definitive answer. For the most part, they ... More....
The Difference Between Event Planning and Event Strategy
If event professionals - the efficiency experts - need to understand and act more like business professionals - the effectiveness experts - in order to deliver more value for their stakeholders, then it’s in their best interests to understand the difference between planning and strategy. Planning and strategy are often used synonymously despite ... More....
What is a Business Strategist?
A business strategist is a person responsible for the formulation and implementation of a strategy - that set of guiding principles used for decision making. You may not know many business strategists but this is an actual job title with an actual job description. Business strategists help identify new opportunities for their organization and ... More....
What is an Event Strategist? Part I: The Competency Model
An event strategist is someone who’s primary objective it to realize the full business potential of an event. As such, they focus more on event effectiveness than event efficiency. An event planner, by contrast, is someone who’s primary objective is to successfully execute an event plan. In that sense, the event planner is primarily ... More....
What is an Event Strategist? Part II: The Job Description
The job of Event Strategist is so new, there are too few job descriptions available which can be used as a template when hiring one. So how does one develop a job description for such a relatively new job that barely exists? Every job description, even if you’ve hired for the job before, begins with a job analysis. A job analysis is ... More....
The Strategic Planning Hierarchy for Events: Part I Mission, Vision and Values Statements
A strategy isn’t something that just appears out of thin air. Developing an effective strategy requires some preliminary steps and some subsequent steps that ultimately determine its success or failure. So let’s take a look at the strategic planning hierarchy. At the top of the hierarchy is a Mission Statement. As mentioned before, every ... More....
SWOT Analysis for Events
A SWOT analysis is a strategic planning technique used to help identify the current strengths, weaknesses, opportunities and threats of a business before deciding on a new strategy. The objective is to gather meaningful information in each category that can be used for a competitive advantage. Here’s a sample of questions you can ask about ... More....
How to conduct a SWOT Analysis for your event
First, draw up a SWOT Analysis matrix. You can approach a SWOT Analysis in two ways: get people together to formulate strategy informally or as a more sophisticated and formal process. In either case, gather a team from a range of functions and levels in your organization that are involved in your event(s). Use brainstorming techniques to ... More....
Event Strategist Tools & Techniques
There is no single strategic planning tool or technique that will work for all events. You have to determine which one is best for your organization. Some will require fine tuning. Sometimes, you may need to combine two or more. Balanced Scorecard Blue Ocean Strategy Critical Success Factors Critical Question Analysis Five Forces Model Five ... More....
