The Digital Event Manual is a comprehensive guide to producing successful digital events. It is written for event professionals and other key event stakeholders.
The objective of the manual is to promote best practices and help you realize the full business potential of your digital and hybrid events.
The manual goes into greater detail than any other industry resource on critical topics, including but not limited to:
- The State of the Digital Event Industry
- How to make the business case for digital events
- How to conduct a SWOT analysis for your digital event
- How to conduct a needs analysis for your digital event
- How to develop a digital event strategy
- How to select a digital event platform
- How to identify human, technical, and financial resource requirements
- How to build a digital event team and assign roles and responsibilities
- How to design, develop, deliver, and evaluate digital content
- How to determine digital event success and leverage digital content, post-event
- How to select a digital event platform
- How to effectively use the most common digital platform tools and techniques
- How to increase engagement through digital experience design
- How to market your digital event
- How to monetize your digital event
- Sponsorship and digital events
The Resource section includes relevant books, industry research, a digital event platform RFP template, and a Glossary of Terms.
The manual is divided into three phases:
- What to do before your digital event
- What to do during your digital event
- What to do after your digital event
To listen to an interview with the author, Click on this track.
