Developing an event strategy isn’t something more to do, it’s a better way of doing what you already are doing.
Need more reasons? Here’s a few…
Event strategy helps…
- Track progress against your operating plan.
- Identify your organization’s and your event team’s strengths and weaknesses.
- Creates a higher level of awareness and provides greater focus on key activities that will make your event more successful.
- Defines and drives decisions around event design.
- Resource allocation, ensuring that limited resources are being deployed to the most promising event opportunities that will provide the greatest return.
- Offer a guide on how your event is performing internally as well as against your competition.
- Identify trends and opportunities to exploit in the future.
- Enhance communication and commitment.
- Provide a framework for ongoing decision making.
Summary: Strategic planning is no guarantee of success – no one gets it right every time – but it’s better than no strategy at all.
