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Articles & Books
The objective of the manual is to promote best practices and help realize the full business potential of digital and hybrid events. Excerpt
Listen to an interview with the author of the manual. Among the points coverd:- How to conduct a needs analysis to clarify an event’s mission and value proposition (3:30)
- How to build a team that can best execute a technically complex event (8:50)
- Why selling “generic, prepackaged opportunities based on tiers” is a dead sponsorship model (14:25)
- How to apply to in-person and hybrid events the lessons we’ve learned about gathering attendee data during virtual events (16:40)
Explains why traditional loyalty programs fail and how organic word-of-mouth programs often create communities of influencers who accelerate a company’s success. Key to building event communities. Summary
Template for developing new or documenting existing business models. Summary
Making the case for design as a business strategy. It works. Really well.
How we rely too much on analytical thinking and why Design Thinking is the next competitive advantage. Summary
Explains what human-centered design is and why usability is just as important as aesthetics. Helps you see your event through the eyes of your participants. Summary
Seminal work on emotional design. Why we love (or hate) everyday things (including events). Required reading for event professionals. Summary
Breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Lots of applications for events, trade shows, etc. Summary
How man-made environments affect our thoughts, feelings, and behaviors. Many applications for event professionals. Summary
Template for designing user-centric events. Summary
Seminal work on creating experiences. Required reading for event professionals who ever uttered the word “experience” but can’t define it. Summary
The first to ask and answer the question, “What business are you in?” Great question for every event stakeholders. You’re not in the business you think you are…Summary
Seminal work on strategy. Good primer for anyone getting started on understanding what strategy is and what it isn’t. Summary
Focused on maximizing the tourism experience. Many applications for events and hospitality, in general. Summary
Rethinking the Role of the Strategist
Good strategy is more important than ever. What does that mean for the strategist?
At some point, someone has to take all your ideas and turn them into something real. That person is a strategist.
Addressing the three critical strategic tensions: Incoherence – Incongruence – Inconsistence
Websites
Collection of articles on strategy by one of the leading consulting firms in the world.
Collection of article on strategy recommended by the editors of the HBR.
The world’s leading Design Thinking firm.
Collection of articles on strategy by one of the leading consulting firms in the world.
The world’s leading user-based research firm.
Comprehensive resource for business strategy.
New business thought leaders who are revolutionizing strategy, leadership, and innovation.
Much has been written lately about the strategic value that design can add to organizations of any scale and type. Here’s the data…
Design Practices That Deliver Value
Design thinking is over 50 years old. Yet many companies still struggle to realize value from design. Those that succeed often follow ten best practices.
Lessons From the Greatest Strategic Minds
29 Lessons From The Greatest Strategic Minds Who Ever Lived, Fought, or Led.
